Heidi’s mission is to combine the two distinct research areas – marketing and cognitive science – in the most practical way.

At TNS, Heidi has conducted neuromarketing studies and consumer behavior experiments, as well as spoken at seminars and conferences in Baltics and Finland, fostering the region’s interest in neuromarketing and other consumer research.

Heidi Reinson is a lecturer of Consumer Behaviour at the Stockholm School of Economics in Riga and a Research Expert at TNS Emor in Tallinn. She studied economics and worked in marketing and brand management in The Coca-Cola Company and Valio Baltics before interest in the scientific background of consumer behaviour led to her graduate studies in Cognitive and Decision Sciences at University College London.

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