It seems that photographers are simply becoming glorified tripods. Or are they? As cameras become increasingly smart, it begs the question — what, then, is the use of the person standing behind it? Focus and exposure are already automated, and choosing to take the shot is not far off. Gatis Rozenfelds dives deep into what it means to be a professional photographer in a world where the gear is making increasingly more decisions.

Gatis is a famous Latvian commercial photographer and entrepreneur. In 1999 and at the age of 22, Gatis created his first advertising campaign. In 2005, he founded Photo Agency F64 — an agency that focused on news. For the past 13 years the largest Latvian media companies have been seeking out the services of F64 and they keep providing excellent work from magazine covers and commercials to photo reports from various locations in Latvia and abroad. For the past 3 years, Gatis has been the creative director at Picture Agency and keeps creating impressive visual projects. As most Latvians do, Gatis also has a special connection with the sea. His hobby — sailing, fits well with his spirit of leadership and creativity.

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Posted by TEDxRiga